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What Is The Difference Between Goals And Targets?

A target is an indicator established to determine how successfully you achieve an objective, therefore, a numerical value (e.g., ROI, Cost-per-Sale, Cost-per-Lead, CPC, EBITA, and a wide variety of others).

A goal is an indicator established to determine whether you have achieved your objective, mainly a non-numerical value (e.g., education about a new product or service, reaching a specific target group, etc.)

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Digital Advertising Trends in 2024

Smartly’s study in 2023 found that although most organizations have automated the creative development and management functions, a significant portion of B2C businesses, still depend on manual interventions.

Quelle: https://www.smartly.io/

Omnichannel - Get Started

Unleash the power of omnichannel with this simple, yet comprehensive guide! Take the first leap into the world of omnichannel strategies by defining your goals, setting KPIs, and gaining a deep understanding of your customers‘ needs. Download now to kickstart your omnichannel journey!

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