What Is The RACI Matrix?

The RACI Matrix is an operational planning method that assigns responsibilities to those involved in a task by establishing four roles. The primary purpose of this tool is to delimit responsibilities and avoid interference.

Its name is an acronym for the four roles suggested:

  • 1. Responsible: The individual or group has to carry out the task. The one or ones that will get their hands „dirty“.
  • 2. Accountable: The only person accountable for the task being done correctly Only one person. Usually, the boss of the responsible person.
  • 3. Consulted: The individual or group that will be consulted Usually because they have knowledge related to the task.
  • 4. Informed: The individual or group will be notified of the task’s progress. Commonly, a Coordinator or a Manager.

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Smartly’s study in 2023 found that although most organizations have automated the creative development and management functions, a significant portion of B2C businesses, still depend on manual interventions.

Quelle: https://www.smartly.io/

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