The RACI Matrix is an operational planning method that assigns responsibilities to those involved in a task by establishing four roles. The primary purpose of this tool is to delimit responsibilities and avoid interference.
Its name is an acronym for the four roles suggested:
Smartly’s study in 2023 found that although most organizations have automated the creative development and management functions, a significant portion of B2C businesses, still depend on manual interventions.
Quelle: https://www.smartly.io/
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