What Is A Strategic Campaign?

A strategic campaign traditionally pursues an overall business-oriented goal and/or target.

Strategic campaign goal and target examples:

Launch a new product
Generate 20% more website traffic as compared to the previous year
Create brand awareness among a specific target audience or existing client.
Use new customer-centric marketing channels (A/B Testing)
Promote the customer service chat function and reduce inbound calls by 10%

It sets the base to achieve yearly goals and targets and explains how to approach key target groups & audiences.

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Smartly’s study in 2023 found that although most organizations have automated the creative development and management functions, a significant portion of B2C businesses, still depend on manual interventions.

Quelle: https://www.smartly.io/

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What Is A Strategic Campaign?

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