What Is A Strategic Campaign?

A strategic campaign traditionally pursues an overall business-oriented goal and/or target.

Strategic campaign goal and target examples:

• Launch a new product
• Generate 20% more website traffic as compared to the previous year
• Create brand awareness among a specific target audience or existing client.
• Use new customer-centric marketing channels (A/B Testing)
• Promote the customer service chat function and reduce inbound calls by 10%
  
  

It sets the base to achieve yearly goals and targets and explains how to approach key target groups & audiences.