{"id":7501,"date":"2024-05-17T08:01:02","date_gmt":"2024-05-17T08:01:02","guid":{"rendered":"https:\/\/market-glocal.com\/?page_id=7501"},"modified":"2024-09-27T13:24:10","modified_gmt":"2024-09-27T13:24:10","slug":"blog-was-muss-man-uber-die-eliminierung-von-drittanbieter-daten-durch-google-wissen","status":"publish","type":"post","link":"https:\/\/market-glocal.com\/en\/blog-was-muss-man-uber-die-eliminierung-von-drittanbieter-daten-durch-google-wissen\/","title":{"rendered":"Google's phase out of third-party data what you need to know"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"7501\" class=\"elementor elementor-7501\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-68eeae1 e-con-full e-flex e-con e-parent\" data-id=\"68eeae1\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;video&quot;,&quot;background_video_link&quot;:&quot;https:\\\/\\\/market-glocal.com\\\/wp-content\\\/uploads\\\/2023\\\/08\\\/FAQ-Video.mov&quot;,&quot;background_play_on_mobile&quot;:&quot;yes&quot;}\">\n\t\t<div class=\"elementor-background-video-container\">\n\t\t\t\t\t\t\t<video class=\"elementor-background-video-hosted\" role=\"presentation\" autoplay muted playsinline loop><\/video>\n\t\t\t\t\t<\/div>\t\t<div class=\"elementor-element elementor-element-cdf8745 elementor-widget elementor-widget-heading\" data-id=\"cdf8745\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Google's phase out of third-party data what you need to know<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-897021c e-flex e-con-boxed e-con e-parent\" data-id=\"897021c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fd80670 elementor-widget elementor-widget-text-editor\" data-id=\"fd80670\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"secondaryContentHead\"><div class=\"_message-item__title-container_tj7m6_12\"><p>Google started eliminating third-party cookies from its Chrome browser at the beginning of 2024. The decision to phase out third-party cookies is part of Google\u2019s broader initiative to enhance user privacy and data security online.<\/p><p>Advertisers, marketers, and websites have widely used third-party cookies to track users\u2018 browsing activities across different sites to deliver targeted ads. However, concerns have arisen regarding user privacy, data collection practices, and the potential for misuse of personal information.<\/p><p>By eliminating third-party cookies, Google aims to give users greater control over their data and browsing experience while enabling personalized advertising and content delivery. Google is exploring alternative technologies such as Privacy Sandbox, which aims to balance privacy concerns with the needs of advertisers and publishers.<\/p><p>Eliminating third-party cookies reflects a broader industry shift towards prioritizing user privacy and data protection in online advertising and browsing practices.<\/p><h3>For companies, Google\u2019s decision to eliminate third-party cookies has several implications:<\/h3><h4>1. Impact on Targeted Advertising:<\/h4><p>Companies that rely heavily on third-party cookies for targeted advertising may need to adapt their strategies. With the phasing out of third-party cookies, traditional targeting methods will need to evolve to comply with new privacy regulations and user preferences.<\/p><h4>2. Data Collection and Analysis:<\/h4><p>Companies must find alternative ways to collect and analyze data without relying on third-party cookies. This may involve investing in first-party data collection methods or exploring new technologies and tools for gathering customer insights.<\/p><h4>3. User Privacy and Trust:<\/h4><p>Embracing the elimination of third-party cookies can help companies build trust with their customers by demonstrating a commitment to data privacy and security. Companies prioritizing user privacy will likely see increased customer loyalty and engagement.<\/p><h4>4. Collaboration and Partnerships:<\/h4><p>With the removal of third-party cookies, companies may need to collaborate more closely with partners and vendors to share first-party data in a privacy-compliant manner. Building strong partnerships and data-sharing agreements will be essential for maintaining targeted advertising capabilities.<\/p><h4>5. Adaptation to New Technologies:<\/h4><p>Companies must stay updated on emerging technologies and industry trends related to data privacy and targeted advertising. Adapting to new tools and solutions and prioritizing user privacy will be crucial for staying competitive in the evolving digital landscape.<\/p><p><span style=\"text-decoration: underline;\"><strong>Overall:<\/strong><\/span> eliminating third-party cookies by Google presents challenges and opportunities for companies to innovate, enhance user privacy practices, and adapt their digital marketing strategies to meet changing consumer expectations and regulatory requirements.<\/p><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-78ba56e e-flex e-con-boxed e-con e-parent\" data-id=\"78ba56e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-838fb2e elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"838fb2e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6af5e32 elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"6af5e32\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Downloads<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e201981 elementor-widget elementor-widget-button\" data-id=\"e201981\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/market-glocal.com\/wp-content\/uploads\/2024\/03\/Smartly-Trends-Report-2024.pdf.pdf\" target=\"_blank\" id=\"Digital Advertising Trends in 2024\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Digital Advertising Trends in 2024<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-baf1166 elementor-widget elementor-widget-text-editor\" data-id=\"baf1166\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Smartly\u2019s study in 2023 found that although most organizations have automated the creative\ndevelopment and management functions, a significant portion of B2C businesses, still depend on manual interventions.<\/p><p><em>Quelle:\u00a0<a href=\"https:\/\/www.smartly.io\/\">https:\/\/www.smartly.io\/<\/a><\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9e555d8 elementor-widget elementor-widget-button\" data-id=\"9e555d8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/market-glocal.com\/wp-content\/uploads\/2024\/03\/Omnichannel-StepByStep.pdf\" target=\"_blank\" id=\"Omnichannel - Get Started\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Omnichannel - Get Started<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f05683a elementor-widget elementor-widget-text-editor\" data-id=\"f05683a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Unleash the power of omnichannel with this simple, yet comprehensive guide! Take the first leap into the world of omnichannel strategies by defining your goals, setting KPIs, and gaining a deep understanding of your customers\u2018 needs. Download now to kickstart your omnichannel journey!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3ff5daa e-con-full e-flex e-con e-child\" data-id=\"3ff5daa\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-450e991 elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"450e991\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><h2 class=\"elementor-heading-title elementor-size-default elementor-inline-editing pen\" data-elementor-setting-key=\"title\" data-pen-placeholder=\"Type Here...\" style=\"letter-spacing: normal\"><\/h2><h2 class=\"elementor-heading-title elementor-size-default elementor-inline-editing pen\" data-elementor-setting-key=\"title\" data-pen-placeholder=\"Type Here...\" style=\"letter-spacing: normal\">Tell Us Your Needs In Your Own Words<span style=\"background-color: var( --e-global-color-41e718d )\"><\/span><\/h2><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f23e8f1 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"f23e8f1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/market-glocal.com\/en\/kontakt\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Get Started<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Was muss man \u00fcber die Eliminierung von Drittanbieter-Daten durch Google wissen? Google hat Anfang 2024 damit begonnen, third-party cookies aus seinem Chrome-Browser zu entfernen. Diese Entscheidung ist Teil der breiteren Initiative von Google, die Online-Datensicherheit und Benutzerdatenschutz zu st\u00e4rken. Werbetreibende, Vermarkter und Websites haben Drittanbieter-Cookies weit verbreitet genutzt, um die Surfaktivit\u00e4ten der Nutzer \u00fcber verschiedene [&hellip;]<\/p>\n","protected":false},"author":7218,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[26],"tags":[],"class_list":["post-7501","post","type-post","status-publish","format-standard","hentry","category-uncategorized-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Was muss man \u00fcber die Eliminierung von Drittanbieter-Daten durch Google wissen? - Market Glocal<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/market-glocal.com\/en\/blog-was-muss-man-uber-die-eliminierung-von-drittanbieter-daten-durch-google-wissen\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Was muss man \u00fcber die Eliminierung von Drittanbieter-Daten durch Google wissen? - Market Glocal\" \/>\n<meta property=\"og:description\" content=\"Was muss man \u00fcber die Eliminierung von Drittanbieter-Daten durch Google wissen? Google hat Anfang 2024 damit begonnen, third-party cookies aus seinem Chrome-Browser zu entfernen. Diese Entscheidung ist Teil der breiteren Initiative von Google, die Online-Datensicherheit und Benutzerdatenschutz zu st\u00e4rken. Werbetreibende, Vermarkter und Websites haben Drittanbieter-Cookies weit verbreitet genutzt, um die Surfaktivit\u00e4ten der Nutzer \u00fcber verschiedene [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/market-glocal.com\/en\/blog-was-muss-man-uber-die-eliminierung-von-drittanbieter-daten-durch-google-wissen\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Glocal\" \/>\n<meta property=\"article:published_time\" content=\"2024-05-17T08:01:02+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-09-27T13:24:10+00:00\" \/>\n<meta name=\"author\" content=\"Roxana\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Roxana\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/market-glocal.com\\\/blog-was-muss-man-uber-die-eliminierung-von-drittanbieter-daten-durch-google-wissen\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/market-glocal.com\\\/blog-was-muss-man-uber-die-eliminierung-von-drittanbieter-daten-durch-google-wissen\\\/\"},\"author\":{\"name\":\"Roxana\",\"@id\":\"https:\\\/\\\/market-glocal.com\\\/#\\\/schema\\\/person\\\/02bebb144f7c9a151f4be11bf7424770\"},\"headline\":\"Was muss man \u00fcber die Eliminierung von Drittanbieter-Daten durch Google wissen?\",\"datePublished\":\"2024-05-17T08:01:02+00:00\",\"dateModified\":\"2024-09-27T13:24:10+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/market-glocal.com\\\/blog-was-muss-man-uber-die-eliminierung-von-drittanbieter-daten-durch-google-wissen\\\/\"},\"wordCount\":551,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/market-glocal.com\\\/#organization\"},\"articleSection\":[\"Uncategorized\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/market-glocal.com\\\/blog-was-muss-man-uber-die-eliminierung-von-drittanbieter-daten-durch-google-wissen\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/market-glocal.com\\\/blog-was-muss-man-uber-die-eliminierung-von-drittanbieter-daten-durch-google-wissen\\\/\",\"url\":\"https:\\\/\\\/market-glocal.com\\\/blog-was-muss-man-uber-die-eliminierung-von-drittanbieter-daten-durch-google-wissen\\\/\",\"name\":\"Was muss man \u00fcber die Eliminierung von Drittanbieter-Daten durch Google wissen? 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Google hat Anfang 2024 damit begonnen, third-party cookies aus seinem Chrome-Browser zu entfernen. Diese Entscheidung ist Teil der breiteren Initiative von Google, die Online-Datensicherheit und Benutzerdatenschutz zu st\u00e4rken. 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